Campaign Highlights Slynd® (drospirenone 4mg tablets), An Estrogen-Free Birth Control Option for Women

Exeltis USA, Inc., a division of the global pharmaceutical group Insud Pharma, today announced “Let’s Love Every Body,” a national campaign designed to empower women to live life to the fullest while loving and accepting their bodies. The campaign features real stories from women of diverse body types, ages and cultural backgrounds discussing the need for every body (and everybody) to be loved, respected and welcomed in more spaces, especially in conversations about sexual health and birth control options. The campaign, refreshed for Women’s Health Month, also highlights Slynd (pronounced “slind”), a unique, estrogen-free birth control pill for women who can become pregnant to prevent pregnancy. ^*1

We understand and celebrate the fact that women and their health needs can’t be met with a “one-size-fits-all” approach, and we want to ensure that every woman has the support, knowledge and options needed to make the best choices to meet their unique needs, including contraceptive options,” said Rob Spina, CEO, Exeltis USA. “The ‘Let’s Love Every Body’ campaign is designed to build an inclusive community of women and get them talking about the importance of equity in healthcare and body positivity as they forge and follow their own paths to living healthy lives.”

Research shows that women are more affected by body dissatisfaction, a negative self-assessment of one’s own appearance – than men. ² The Slynd mission and Let’s Love Every Body initiative encourages women to be kind to and accepting of themselves and understand their contraceptive options that are right for them. “As a society, we must do more to lift women up and reinforce the fact that healthy bodies come in all different shapes and sizes at all different ages,” said Randi Rievman, VP Marketing & Strategic Communications, Exeltis USA. “As women take greater ownership of their health, they need to feel empowered to start an honest dialogue with their doctors to determine which method of birth control is right for them.”

Using authentic storytelling and the hashtag #LetsLoveEveryBody, the campaign includes a website with a personalized content journey, digital advertising, social media and brochures in doctor’s offices to reach and ready women nationwide to prioritize their health.